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Since the Web became publicly available, the world has become much
smaller, shrinking to the size of a computer, where everyone can
communicate at the touch of a key. Indeed, the Web highlights the
coming of the Information Age, the present day era where people
and nations are empowered by technology in many different ways.
With the advent of the Web, the public was subsequently introduced
to countless technical jargons like text flash, action script, animation,
photo sharing, video streaming, etc. Electronic commerce (E-commerce)
soon became a hit. There have been so many new services, new programs,
new names for everyone to understand. With this scenario, it is
obvious that there is a need to further organize the Web and continue
to develop it for the purpose of usability, for the sake of each
and every web user.
Looking back, it is easy to see that within 5 years after the Web's
public introduction, new technologies and services had sprang up
wildly like mushrooms after the rain. Ten years after that, more
Web innovations followed. Naturally, more changes are expected to
come about in the next 5 years. The possibilities are endless.
The truth is, the Web is not changing on its own. Man is continually
changing it, pushing its limits, and discovering new potentials
for it. Interestingly, the results of these Web pursuits show that
the Web, in effect, is also changing man, pushing his limits, and
discovering new potentials for him. From the mere "www" in the Internet,
the Web has undeniably occupied such a considerable space in man's
life. It even seems that man's life has been placed in the Web!
Perhaps this is true; because the Web created for itself a virtual
zone, which is now called the cyberspace, a kind of zone that was
never heard of in the Agrarian or Industrial Age. To further stress
the changes that the Web has made, it now seems that the Web did
not only create cyberspace, the Web also created real space at the
same time. How did that happen? It happened as the world shrunk
and massive information was gathered in the Web and everyone can
just press some keys to get almost any information needed. Yet,
even if the cyberspace has unlimited room for anything and everything,
Web users still need real space to access it.
So, Web technologies have been rapidly developed to run in cyberspace,
but these technologies quickly spilled over to the real and natural
environment of man. As such, different societies and systems are
experiencing changes based on the advent and continuous development
of the Web. The Web has become an important means for the continued
development and convenience of man.
Now considering its progress and implications, it is reasonable
that there have been many attempts to give the Web a better, more
appropriate name. But then again, the Web has already established
its name in the world. Even with its updates, innovations, and new
services, the Web, essentially, exists for the same purpose that
it had since it was publicly utilized -- improving the life of man.
Still, there has to be an identifier for what kind of Web was being
used before, what kind of Web is being used at present, and what
kind of Web awaits man in the future. Using social phenomena, as
well as their forms and methods, the experts came up with two important
terms: "Web 1.0" and "Web 2.0."
Web 1.0 refers to the Web System in which the public is not much
involved in the processes of the Web, and the only thing to do was
to use whatever was accessible for the Web users. On the other hand,
Web 2.0 refers to the updated Web System with new more accessible
services, which enabled the public to create new things from what
was made available. In other words, the Web users are enjoying involvement
in Web 2.0. Now since there has been a pattern of improvement, it
is no surprising that Web users are gearing up for Web 3.0, which
will hopefully be way better than Web 2.0.
I think the Web can be defined differently depending on who is creating
the definition. But I agree with the following definitions of Web
1.0 and Web 2.0 and Web 3.0. |
From the viewpoint of server,
Web 1.0 refers to the idea of "I do"
Web 2.0 refers to the idea of "You do" and
Web 3.0 refers to the idea of "We do." |
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If I were to relate these definitions to social
phenomena, I'd say that the communities in our society can be classified
as Web 1.0, Web 2.0, or Web 3.0. Thinking more deeply, I think even
forms of government can be named as Government 1.0, Government 2.0,
or Government 3.0 depending on the level of interaction created
by the government for its people. For example, when the government
promoted the 5-year economic development plans, it was leaning towards
Government 1.0, or the "I do" concept. When the government laid
down physical and legal framework that allowed civil companies to
participate in developing the economy, it is then under Government
2.0 classification, or the "You do" idea. In contrast, Government
3.0 or the "We do" concept exists when the government, civilians,
and the international society all together carry out projects and
complete them successfully.
Going back to the Web, in the Web 1.0 era, a server
made and managed everything while users only used the existing framework.
However, during the Web 2.0 era, users have been allowed to create,
edit, and promote their own contents by themselves using the platform
that a server provides.
In Web 1.0, users had to access a specific website first before
being able to surf the Internet. In Web 2.0, a search box was placed
both in the individual personal computer and personal mobile equipment.
As a result, anyone can see necessary contents just by typing in
a specific keyword, rather than a specific domain name.
As I bring these thoughts closer to home, I go back to the questions
that started these thoughts -- How does Netpia's Native Language
Internet Address figure in all these changes? What changes are Netpia
bringing to the Web?
If you think about the evolution of the Internet address and my
aforementioned explanations of the concept behind Web 1.0, 2,0,
and 3.0, you will notice a pattern of improvement. Web 1.0, or the
"I do" concept relates to the IP address and domain name systems
that were developed so that Web users will work on a predesigned
framework. Web 2.0, or the "You do" relates to the IDN, where users
are enabled to create a framework of their own.
What's next? A keyword-based Internet address system! This system
encourages full participation from the Web users, and opens doors
for many new possibilities in the Web, all for the benefits of the
Web users. Yes, Netpia is definitely pushing the limits of the Web,
so the Web users are expected to discover new potentials for them,
too. This is clearly a "We do" situation. So now, would it be possible
to say that Native Language Internet Address is under the category
of Web 3.0?
I would say yes for the following reasons: |
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1. Native Language
Internet Address has been promoted by a civil company, not the
government;
2. Native Language Internet Address is not a
sole project of a civil company. Rather, it is the next generation
Internet address that can be used in a stable manner only
when a private enterprise, users and the government put joint
efforts;
3. When it comes to service forms,
3.1 IP Address was promoted by the government,
3.2 Domain name was initiated by the civil sector,
but with the government
assigning authority,
it established order,
3.3 Native Language Internet Address was initiated
by the civil sector, but users
have established de
facto standards and the government would establish
order, for example,
through auctions; and,
4. Its service takes the form of keyword, a search word, not
IP address or domain name, a combination of alphabet.
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Considering methods and forms of services,
position in the market and users' application, Native Language Internet
Address is very close to Web 3.0. This is substantially important
because all social phenomena and emergence of companies are closely
related with social framework. Such efforts can contribute to incorporate
the whole society into the same concept as a result of interaction.
Furthermore, depending on capability of a society that employs it
properly, Native Language Internet Address can be truly successful
in highlighting the era of Web 3.0. |
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| Pan Jung Lee, CEO |
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