Company Overview
Message from CEO
Insights from the CEO
International Activities
Public Relations
Contact Us

 

Since the Web became publicly available, the world has become much smaller, shrinking to the size of a computer, where everyone can communicate at the touch of a key. Indeed, the Web highlights the coming of the Information Age, the present day era where people and nations are empowered by technology in many different ways. With the advent of the Web, the public was subsequently introduced to countless technical jargons like text flash, action script, animation, photo sharing, video streaming, etc. Electronic commerce (E-commerce) soon became a hit. There have been so many new services, new programs, new names for everyone to understand. With this scenario, it is obvious that there is a need to further organize the Web and continue to develop it for the purpose of usability, for the sake of each and every web user.

Looking back, it is easy to see that within 5 years after the Web's public introduction, new technologies and services had sprang up wildly like mushrooms after the rain. Ten years after that, more Web innovations followed. Naturally, more changes are expected to come about in the next 5 years. The possibilities are endless.

The truth is, the Web is not changing on its own. Man is continually changing it, pushing its limits, and discovering new potentials for it. Interestingly, the results of these Web pursuits show that the Web, in effect, is also changing man, pushing his limits, and discovering new potentials for him. From the mere "www" in the Internet, the Web has undeniably occupied such a considerable space in man's life. It even seems that man's life has been placed in the Web! Perhaps this is true; because the Web created for itself a virtual zone, which is now called the cyberspace, a kind of zone that was never heard of in the Agrarian or Industrial Age. To further stress the changes that the Web has made, it now seems that the Web did not only create cyberspace, the Web also created real space at the same time. How did that happen? It happened as the world shrunk and massive information was gathered in the Web and everyone can just press some keys to get almost any information needed. Yet, even if the cyberspace has unlimited room for anything and everything, Web users still need real space to access it.

So, Web technologies have been rapidly developed to run in cyberspace, but these technologies quickly spilled over to the real and natural environment of man. As such, different societies and systems are experiencing changes based on the advent and continuous development of the Web. The Web has become an important means for the continued development and convenience of man.

Now considering its progress and implications, it is reasonable that there have been many attempts to give the Web a better, more appropriate name. But then again, the Web has already established its name in the world. Even with its updates, innovations, and new services, the Web, essentially, exists for the same purpose that it had since it was publicly utilized -- improving the life of man.

Still, there has to be an identifier for what kind of Web was being used before, what kind of Web is being used at present, and what kind of Web awaits man in the future. Using social phenomena, as well as their forms and methods, the experts came up with two important terms: "Web 1.0" and "Web 2.0."

Web 1.0 refers to the Web System in which the public is not much involved in the processes of the Web, and the only thing to do was to use whatever was accessible for the Web users. On the other hand, Web 2.0 refers to the updated Web System with new more accessible services, which enabled the public to create new things from what was made available. In other words, the Web users are enjoying involvement in Web 2.0. Now since there has been a pattern of improvement, it is no surprising that Web users are gearing up for Web 3.0, which will hopefully be way better than Web 2.0.

I think the Web can be defined differently depending on who is creating the definition. But I agree with the following definitions of Web 1.0 and Web 2.0 and Web 3.0.

From the viewpoint of server,
Web 1.0 refers to the idea of "I do"
Web 2.0 refers to the idea of "You do" and
Web 3.0 refers to the idea of "We do."
 
If I were to relate these definitions to social phenomena, I'd say that the communities in our society can be classified as Web 1.0, Web 2.0, or Web 3.0. Thinking more deeply, I think even forms of government can be named as Government 1.0, Government 2.0, or Government 3.0 depending on the level of interaction created by the government for its people. For example, when the government promoted the 5-year economic development plans, it was leaning towards Government 1.0, or the "I do" concept. When the government laid down physical and legal framework that allowed civil companies to participate in developing the economy, it is then under Government 2.0 classification, or the "You do" idea. In contrast, Government 3.0 or the "We do" concept exists when the government, civilians, and the international society all together carry out projects and complete them successfully.

Going back to the Web, in the Web 1.0 era, a server made and managed everything while users only used the existing framework. However, during the Web 2.0 era, users have been allowed to create, edit, and promote their own contents by themselves using the platform that a server provides.

In Web 1.0, users had to access a specific website first before being able to surf the Internet. In Web 2.0, a search box was placed both in the individual personal computer and personal mobile equipment. As a result, anyone can see necessary contents just by typing in a specific keyword, rather than a specific domain name.

As I bring these thoughts closer to home, I go back to the questions that started these thoughts -- How does Netpia's Native Language Internet Address figure in all these changes? What changes are Netpia bringing to the Web?

If you think about the evolution of the Internet address and my aforementioned explanations of the concept behind Web 1.0, 2,0, and 3.0, you will notice a pattern of improvement. Web 1.0, or the "I do" concept relates to the IP address and domain name systems that were developed so that Web users will work on a predesigned framework. Web 2.0, or the "You do" relates to the IDN, where users are enabled to create a framework of their own.

What's next? A keyword-based Internet address system! This system encourages full participation from the Web users, and opens doors for many new possibilities in the Web, all for the benefits of the Web users. Yes, Netpia is definitely pushing the limits of the Web, so the Web users are expected to discover new potentials for them, too. This is clearly a "We do" situation. So now, would it be possible to say that Native Language Internet Address is under the category of Web 3.0?

I would say yes for the following reasons:

 
1. Native Language Internet Address has been promoted by a civil company, not the government;

2. Native Language Internet Address is not a sole project of a civil company. Rather, it is the next generation Internet address that can be used in a stable manner only when a private enterprise, users and the government put joint efforts;

3. When it comes to service forms,
   3.1 IP Address was promoted by the government,
   3.2 Domain name was initiated by the civil sector, but with the government
         assigning authority, it established order,
   3.3 Native Language Internet Address was initiated by the civil sector, but users
         have established de facto standards and the government would establish
         order, for example, through auctions; and,

4. Its service takes the form of keyword, a search word, not IP address or domain name, a combination of alphabet.

 
Considering methods and forms of services, position in the market and users' application, Native Language Internet Address is very close to Web 3.0. This is substantially important because all social phenomena and emergence of companies are closely related with social framework. Such efforts can contribute to incorporate the whole society into the same concept as a result of interaction. Furthermore, depending on capability of a society that employs it properly, Native Language Internet Address can be truly successful in highlighting the era of Web 3.0.
 
Pan Jung Lee, CEO

 
         
 
 
TEL : + 82-2-2165-3032,  FAX : +82-2-2165-7379,  E-mail : inquiry@netpiacorp.com
Copyright(C) 1995-2010 Netpia,Inc.  All Rights Reserved.